Bruce Baxter, owner and founder of Paddle Sports Australia or (PSA for short!) was set up back in 1993 but was trading within the Outdoor industry for many years prior. During the early 80's Bruce worked for an Outdoor Company called Wildtrek then Peregrine Adventures and World Expeditions as a Whitewater Guide. During this time he noticed the lack of quality equipment being used so he started manufacturing his own as well as importing gear from around the world with an emphasis on Quality. Today the gear he imports can be found all around Australia and has become an outdoor industry standard in many states.
PSA Philosophy
PSA supports the environment by helping a number conservation groups like the Friends of the Mitta Valley and Willows out of the Wollemi. We also believe that in providing good quality equipment that lasts a long time, we are to helping reduce waste in this cheap throw-away society